Observe
Notice people, places and systems with curiosity.
Ashima Kaushik
VISUAL DESIGNER
About me
I believe in creating thoughtful visual systems through research, strategy, typography and storytelling.
What shapes my work
Absorb
Learn through conversations, books, critique and collaboration.
Collect
Gather stories, objects and visual ephemera that spark future ideas.
Translate
Turn insights into visual systems that people can understand and use.
Selected work
Featured case studies
Research-led identity, editorial, and experience design projects.
Brand Extension
Air India
Scaling Air India's new visual identity across passenger touchpoints to create a consistent experience across 83+ airports.
Brand SystemsBrand ExperiencePrint Design
View case study
Rebranding
Indraprastha Gas Limited
Reimagining a legacy energy brand through strategy-led identity design, balancing familiarity with a vision for sustainable growth.
Brand StrategyVisual IdentityBrand Systems
View case study
Typeface Design
Mythila Devanagari
A collaborative Devanagari display typeface that transforms hand-drawn Mithila artwork into a cohesive digital type system.
Typeface DesignLetterform DevelopmentCultural DesignDigitization
View case study
Other projects
Book Design
Convergence
Editorial DesignLayout & CompositionBook DesignBook Design
The Great Himalayan Exploration
Editorial designLayout Grids & CompositionsBook Cover Design
Way of the Witch
Book Cover DesignIllustrationPrint DesignLogo Design
Maahi
Narrative-driven designBrand identity developmentPrint & Digital Design
Vivan Hospital
Brand TranslationPrint MediaDigitization
